Marcel Paints

Complete branding for Marcel Paints.

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Overview:

Marcel Paints is renowned for its premium range of innovative coatings that cater to both residential and commercial needs, blending advanced durability, design, and user-focused experiences. The brand overhaul spanned logo, packaging, website, and messaging—a strategic leap that now positions Marcel Paints as a forward-thinking leader in decorative and protective coatings. The objective was clear: to elevate the brand’s digital and physical identity, drive engagement, and offer a seamless, memorable presence on every touchpoint, from packaging in-store to exploration online.

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Challenge:

The ambition was to establish a truly distinct brand that stands out in the crowded paint industry. Marcel Paints wanted to align its visual identity and digital experience with its innovative, high-performance offerings, and also ensure trust and emotional connection among architects, designers, homeowners, and contractors. The holistic challenge involved unifying the story and strategy across logo, packaging, and web, making sure that every aspect strongly reflected professionalism, creativity, and technical excellence.

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Solution:

A dynamic and cohesive brand system was developed, anchored in a bold contemporary color palette and expressive, energetic visuals inspired by Marcel Paints’ acclaimed product lines. Custom packaging and unique iconography were created to make each product instantly recognizable while enhancing shelf appeal; this included custom designs for both paint buckets and pouches. For the website, special attention was given to clean layouts, aspirational imagery, customer testimonials, and a navigation experience designed to help users explore, compare, and connect effortlessly with the brand, all reflecting the ethos of Marcel Paints.

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Logo Creation

The Marcel Paints logo was built around the unique “Marcel bird”—a custom figure that’s neither generic nor based on common species but crafted to represent the brand’s creative and transformative approach. Its stylized form seamlessly flows into a paintbrush, capturing the essence of artistry and product excellence. The use of vibrant gradients and clean, geometric typography expresses the blend of reliability, modernity, and playfulness at Marcel Paints’ core.

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Packging

Our packaging design featured bold color coding, modular layouts, and highly legible typography to ensure products stand out immediately and remain easily recognizable on shelves. Special attention was given to developing packaging solutions for both paint buckets and pouches, incorporating icons and helpful cues for quick user understanding. The unified packaging system is not only visually compelling, but also scalable for future product lines and easy for customers to navigate.

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Website Design

The Marcel Paints website balances aspirational lifestyle imagery with clear product details, offering streamlined calls-to-action that guide users from browsing to inquiry or purchase. We integrated interactive elements for product showcases, authentic client testimonials to build social proof, and organized the site into intuitive, modular sections covering products, benefits, and reviews. The site is fully responsive for any device, reflecting the brand’s dedication to accessibility and excellent user experience at every digital touchpoint.

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Client Testimonial

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"The transformation was incredible. Not only did our follower count skyrocket, but we also saw a genuine community forming around our brand, enthusiastically sharing their FizzPop experiences. Sales from our online store increased by over 50% during the campaign, a testament to the targeted strategy and creative content that Nova delivered."

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